Juanita M. Kreps, the first female U.S. Secretary of Commerce and the first woman board member of the New York Stock Exchange (among myriad other achievements), passed away recently at the age of 89. I never had the honor of meeting her, but while reading the remembrances and obituaries about this great woman in the New York Times, Washington Post and Wall Street Journal, I was struck by how her life was full of what sounded like excellent lessons in leadership. Here are a few of these, but I recommend reading up on Ms. Kreps yourself:
• Speak your mind, even in front of the president of the United States. Or perhaps, especially in front of the president of the United States.
A soft-spoken and genteel Southerner, she was nevertheless known for her strength and willingness to speak her mind. At a televised news conference with Carter after he named her commerce secretary in 1976, she was asked to respond to the President-elect’s claim that it had been difficult to find qualified women to fill Cabinet posts.
“I think it would be hard to defend the proposition that there are not a great many qualified women,” she said. “We have to do a better job of looking.”
Carter smiled, then said, “I think she said she disagrees with me.”
– Washington Post
• A company is part of the community. How far ahead of her time was Mrs. Kreps on the following?
While not in the inner circle of Carter advisers, she gave the president a crucial boost when his standing with business had ebbed, organizing meetings for him with corporate leaders in 1977 to map anti-inflation and economic strategies. Talk of a crisis in business confidence waned, and many executives, though skeptical at first, came to regard Dr. Kreps as an ally.
But she also pressed business to look beyond profits and act with greater social responsibility toward employees, consumers and the public interest, with measures including affirmative-action programs and steps to protect the environment and strengthen corporate integrity. She was an advocate for women and older workers, the unemployed, minority-owned businesses, and development in depressed urban areas.
– New York Times
• It’s not where you come from that counts — it’s where you can take yourself.
Blair Juanita Morris was born Jan. 11, 1921, in Lynch, Ky., in the heart of Appalachia, where her father was a coal-mine operator. Her parents divorced when she was 4, and she grew up with her mother. At age 12, she went to a Presbyterian boarding school and then to Berea College in Kentucky, where she was a 1942 honors graduate in economics.
After growing up during the Depression, it had been easy to decide what to study in school, Dr. Kreps told The Washington Post in 1977.
“If you read the newspapers and had a sense of where the world was, you couldn’t help being concerned,” she said. “I thought economics would give me more insight into what was going on.”
She went on to receive a master’s degree and doctorate in economics, both from Duke.
She married Clifton H. Kreps Jr., an economics professor, in 1944, and they moved together to teach at Denison University in Ohio and Hofstra College and Queens College, both in New York. She returned to Duke in the mid-1950s and worked her way up to full professor. She also served as dean of the women’s college and vice president before she was invited to brief President-elect Carter on economic issues and to join his Cabinet.
– Washington Post
• It’s important for companies to create an environment where all types of people have an opportunity to contribute.
In 1962, before Betty Friedan launched the women’s liberation movement with the publication of “The Feminine Mystique,” Dr. Kreps recognized in a speech that most women want both “further education” and “meaningful work.”
She wrote widely about the employment of women and older workers, including in her 1971 book, “Sex in the Marketplace: American Women at Work,” and a 1975 study co-written with Robert Clark, “Sex, Age, and Work: The Changing Composition of the Labor Force.” She attempted to explain why women got fewer advanced degrees and more low-paying jobs than men, and she pushed for public preschools and flexible employment schedules.
– Washington Post
• If you’re blazing a trail, you’re going to take some heat.
She was named the first female director of the New York Stock Exchange in 1972. “I don’t think you have to shy away from the idea of tokenism,” she told the Washington Post in 1977, soon after being confirmed by the Senate as commerce secretary. “It’s just a stage we have to go through.”
– Wall Street Journal
• Information about individuals has great value and needs protection.
She supported new laws to ensure privacy for millions of consumers, requiring insurance, financial and credit card companies to tell customers about information collected on them, to explain adverse decisions affecting them, and to accord them rights to challenge erroneous data in their files.
– Washington Post
• We’ve taken many steps forward since her time in office, but the problems she faced still seem current today.
Ms. Kreps developed a reputation as a skilled bureaucratic infighter, successfully capturing some of the Treasury Department’s responsibilities on trade oversight.
She led U.S. delegations to the Soviet Union and Africa, and initiated negotiations that resulted in a draft agreement to normalize trade relations with China.
Yet she never reached the president’s inner circle of advisers, the “Boy’s Breakfast Club” as she called it, which met regularly to advise the president on domestic policy.
“I did feel cut out,” she told the Washington Post in 1979.
– Wall Street Journal
